Qualtrics knew the metaverse could be a failure. 1 market, MACH Alliance appoints Holly Hall as director, Konnecto raises $ 21M, more news.
Nearly 60% of consumers refer to the metaverse as the most effective way they advertise, according to new research from Qualtrics.
Is the world of augmented reality and authenticity the marketing path of the future? Maybe. Some are good for it. Some say it was years ago.
Now, Qualtrics also finds that 90% of customers think there are too many ways to interact with customers. This led to conflicting responses: 35% of consumers share their value in growth; 29% of customers said their biggest challenge was to improve customer loyalty.
“In times of uncertainty, customers and CMOs need the data to back up their decisions,” Michel Feaster, Qualtrics ’chief research officer, said in a statement. “It’s clear for a lot of customers how difficult it is to reach and interact with customers.”
Not all customers are in the metaverse: 37% don’t currently advertise in the metaverse because they can’t justify metaverse advertising activities. In addition, more customers spend time in other ways; TV, podcasts and social media (YouTube, Facebook/meta, Twitter, TikTok) are more of a metaverse. However, more than half of consumers (62%) said they were open to buying products in the metaverse.
Other excerpts from the survey:
- 97% of consumers say they will re -launch the metaverse five years from now
- The population that spends the most time in the metaverse is men (63%) and consumers range from 26-41 (59%).
- The top thresholds where consumers pay the most attention to ads are on: YouTube (58%), Facebook/meta (43%), TV (36%), Instagram (30%) and Metaverse (19%)
More consumer information and digital marketing software news …
MACH Alliance appoints Holly Hall as Director
The MACH Alliance, a group of independent technology organizations that support high -quality technology ecosystems, has announced that it has selected its first director: Holly Hall will begin on September 1st.
MACH Alliance President Sonja Keerl will move to the advisory board.
“The MACH Alliance is backed by some of the biggest and most trusted names in technology, and I have a great desire to accomplish that with two years of great experience under our belt,” Hall said in an announcement. “I will focus on maintaining the balance between increasing our growth, building the global community and maintaining the stability of the MACH certification. I will also focus on increasing our effectiveness.” as we live on earth in other events and online times. We will travel to more places, in better ways than ever before. “
Hall serves as the head of The Drum Network. Prior to The Drum, he was the executive director of the British Interactive Media Association (BIMA).
The Alliance has also announced four new implementation plan options:
-
Gordana Vuckovic, on behalf of Vue Storefront
-
Chris Bach, on behalf of Netlify
-
Dom Selvon, on behalf of E2X
-
Jon Panella, on behalf of Publicis Sapient
Jasmin Guthmann will take Keerl’s position on the executive board on the Contentstack side, and Casper Rasmussen will replace Valtech to replace Pascal Lagarde, who will move to the advisory board.
Related article: Adobe sees growth in digital information, Pathlight adds better authentication, more CX News
Konnecto raises $ 21M
Konnecto, a prescriptive retailer, announced it had raised $ 21M in Series A funding led by PeakSpan Capital. Existing investors TPY Capital, Mindset Ventures, Differential Ventures, SeedIL Ventures and Magna Capital Partners participated in the oversubscribed round, bringing the total funding raised by Konnecto to $ 29M to today.
“Our publication at Konnecto is part of a lengthy thesis we are developing on engagement with industries that has demonstrated the ability to drive specific, perceived and improved outcomes. the big deal for consumers in the midst of a low-income market and uncertainty. about data privacy and global compliance orders, “said Matt Melymuka, co-founder & holding partner, PeakSpan Capital, in a word.
“Macroeconomic pressure is demanding that businesses do better when prices are lower on the table,” Melymuka continued, “while optimizing the prospect of performing at a higher level. greatly and promote excellence and continuous improvement in performance.
Erez Nahom, Konnecto’s CEO and founder, said in a statement that businesses need to stop using sales funds unnecessarily. Konnecto helps with the information and practices that can make changes. “We look forward to our new funding that will help grow our product,” Nahom said, “for companies that are looking to stop the customer selection game and improve important to their marketing business. “
SupportLogic launches the Agent Coaching and Evaluation (ACE) Application
SupportLogic, a support information platform, has announced the availability of new features: Agent Coaching and Evaluation (ACE). This new feature set is available in SX Elevate, an application module within the SupportLogic SX Platform.
“‘ Great layoffs ’and‘ great talent innovation ’have affected support organizations as much, if not more, than any other segment of the workforce,” said John Ragsdale. honorary researcher and VP of Technology Ecosystems at TSIA, spoke in a statement. . “Men with a large economy and it is clear that now, more than ever, support leaders need to incorporate new technology to keep employees engaged and knowledgeable, so that they can they greatly improve the customer’s awareness and eliminate the high costs associated with. the release of equipment. “
SupportLogic ACE is designed to solve problems related to the messenger and monitor the quality of the case. It is guided by AI and machine learning and provides case studies of a user to see the meaning between relationships and provides real -time learning.
SupportLogic ACE also includes:
- Sample rubrics and a simple tool for creating and using case study rubrics
- Automatically selects issues with positive, negative, or negative “interest times”
- In-line ideas for learning in each case, and a streamlined evaluation process wizard
- The Agent scorecard can track progress over time
“One of the biggest barriers to giving positive, consistent and educating delegates is the inability to pick up the right counseling moments that are planted in case relationships,” he said. Krishna Raj Raja, founder and CEO of SupportLogic, said in a statement.
He added, “The beauty of our site and ACE is that it reads 100% of the cases – providing a much more robust way of learning about what actually works. support engineers. This has not only led to better support teams, but also happier and more stable employees. “