Pop Star JJ Lin joined Scions Singaporean to build the ‘Web2.5’ NFT Community

AAfter two years in the music industry, Singaporean pop star JJ Lin has teamed up with two new generations to form ARC, a digital community based on the app that acknowledges member pages. with non-fungible signals (NFT).

Lin, the winner of Forbes Asia’s 100 Digital Stars in 2020, is joined by Kiat Lim, the son of Singaporean billionaire Peter Lim, and Elroy Cheo, a grandson of the Cheo family that owns the Mewah oil company International. The joint venture, the third intends to establish ARC on the platform of Web2 and Web3, as a diverse technology of development talents and a leading NFT network in Asia.

“I’m really excited to see new technologies and incorporate these technologies into our work,” Lin said in a video interview. “I know there are endless things with ARC … we can create new worlds with it.”

In addition to meeting with world -class artists such as DJ Steve Aoki and filmmaker Hans Zimmer, Lin, who turned 41 in March, has been widely acclaimed with promoting Mandopop, or Chinese pop music, in Singapore. The celebrity announced the Miracle Coffee brand and clothing brand SMG before diving into Web3.

“The best thing about ARC is that it grows the concept of learning and develops ideas,” Lin said in a statement. ARC says the player is one of the first Asian developers to be directly involved with a Web3 project like its own. “I look forward to opening up the next Asian development to the world,” he said.

Lim, 29, and Cheo, 37, founded ARC in January as an extension of their business. Lim’s first professional experience involved working with his father to found ZujuGP, a digital community built around football sponsored by Portuguese football star Cristiano Ronaldo. Cheo has studied cryptocurrencies and NFTs, and has become a self -taught Web3 expert.

“We’re very proud of ‘Web2.5’ … we want to encourage usage from people who aren’t crypto savvy.”

Kiat Lim |

Instead of replacing Web2 with Web3, ARC plans to combine the two, according to Lim. Members can enjoy personalized experiences at ARC’s physical locations called Playgrounds, using the ARC app to access their membership with the right NFTs, or free digital assets available. providing access and other benefits. In May, ARC teamed up with Singaporean billionaire Kwek Leng Beng’s Millennium Hotels and Resorts and life travel company Zouk Group to provide relevant information for members.

“We’re really proud of‘ Web2.5, ’” Lim said. “We want to encourage usage from non -crypto -savvy people, who may have relied a little on the air because of all the current news.” The global cryptocurrency market fell below $ 1 trillion in June, from a high of nearly $ 3 trillion in November, following the complete liquidation of TerraUSD and its LUNA support fund a month earlier, in a statement. throwing cryptocurrencies into a tailspin.

By maintaining a team of “well -known” leaders and linking member profiles to detailed member records, ARC hopes to allay concerns about the usefulness of Web3 projects. Users must fill out an application on the ARC website, and after entering the whitelist, which owns Pyxis — the ARC brand — and ARC’s NFT. From there, they moved to the currently available ARC program, which requires NFTs in the form of certification.

“We really believe in building a product with strong resources,” added Lim, who hails from a “traditional” finance industry. “When you look at it through a traditional lens, we’re using the technology for a practical use case … not because I would press a‘ metaverse ’sign on it and call it a high price. . “

“I can’t really think of a single app on the market right now like ours.”

Elroy Cheo

Core to ARC aims to engage among its audience of business professionals, real estate agents, developers and more. Building on a common interest in NFTs, members can discuss ideas through the app’s unique ways to build community, according to Cheo, the creator as a site planner.

“Instead of using technology to educate the community … we really created our technology,” he said. These features include social media rooms and a “Twitter-Reddit hybrid” for members to post comments. “I can’t really think of a single app on the market right now like ours.”

In the meantime, the startup is expected to climb slowly. The three founders have declined to share how many applications they have received so far, but among the beta tests, Cheo has found one that has “hundreds” of members. including after “tens of millions.”

“When we first started, we were trying to fix one sore spot, and everyone had a real desire for a relationship,” he said.

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