Lego, the blockchain maker, is rapidly growing its software development teams to meet the growing demand for virtual reality.
Lego is rapidly expanding its software engineering teams in a variety of ways from bricks to bits and bytes, but can it compete with high -tech professionals for the best talent?
The Danish company is making a lot of effort to become a more sophisticated technology company after the popularity of online brick building games such as Roblox and Microsoft’s Minecraft.
Looking to the past, Lego announced a partnership with video maker Epic in April of this year. The two teams will work together to build new information into the metaverse, bridging the lines between digital and physical building information.
“Joining Epic is our journey to the metaverse and we have a huge product segment there to work with and a technology segment to design for it,” said Atul Bhardwaj, CEO of the digital and digital company. the technology at Lego Group told InfoWorld.
To meet these opportunities, Lego is looking to build its in -house software engineering team, with the goal of triple its digital team to 1,800 people by the end of 2023, to be established. measuring at offices in Copenhagen and Billund in Denmark, London. , and Saghai.
Encourages digital transformation in Lego
To power that change, Bhardwaj talked about increasing Lego -led product, engineering -led, and product -led development.
“I look at product leadership rather than project leadership,” he says, which means “describing the problems you’re going to solve as a group of digital products that you create and build. “
As a member of the engineer -led Lego Group, Bhardwaj wants to focus on design and production. “What kind of engineering do you want to have where engineering can be globally scalable systems?” he asked.
Of course, software engineers will play a big role, but new digital investments will be made by digital developers, product managers, and software engineers as the digital company grows.
Building Indigenous Technology
All of these ideas need to be supported by a strong digital strategy. Bhardwaj wants Lego to build systems that are “scalable, work 24/7, and simple, open, and easy to integrate into.”
The company is building a new corporate database and redesigning its business to be more flexible and global. Starting from using the small world 18 months ago, Lego accounts for 54% of the world’s low -end production today, with plans to become 100% in the public world. the future.
“We’re going for speed, responsiveness, and simplicity, which the world has to offer you,” Bhardwaj said.
The Lego Group uses a wide range of languages, from Unity for some of its new products available to customers, to React for Lego.com, and SAP ABAP for back-office systems. “We’ve got everything,” Bhardwaj said. “In the database, we use Scala and Python. What’s the best thing today that we’re using. If you’re an engineer interested in a new technology, then you’ll find it here. “
Connect with the Lego story
The program and Lego went a long way, as engineers enjoyed building physical models in their free time as they looked to leave their labs.
“Every person I interview has a Lego story,” Bhardwaj said. “There’s a real connection there with the brand.”
Modular software pieces have long been sold for their Lego-like properties that can “print” other objects. That concept is embedded in the way Lego builds itself into software, through non -interactive systems and extensive use of APIs.
“When I describe the big design, it’s like Lego rocks, where we can build something, break it down and rebuild something simple. That’s what we’re trying to do here, “said Bhardwaj.
Lego also expects its engineers to create teams that are integrated, with the independent power to build models as needed.
“We want to build a culture with independent teams that are free to solve problems in the way they see fit,” Bhardwaj “We are a sports team, with the game embedded in our work. It’s a big part of our culture. “
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