Imagin publishes a collection of NFTs about the challenge of removing plastic from the ocean, for consumers to deposit their payments directly.

consider, the digital and lifestyle services promoted by CaixaBank, have entered the NFT world through the first collection of ‘tokenise’ icons that represent the support provided projects with a positive social impact. The goal of this plan is to reward users who have contributed to the sustainable challenge proposed to imagin: to remove 100 tons of plastics from the sea.

This first collection of NFTs from imagin is called “Clean the oceans” and includes images inspired by marine animals to document and provide traceability for each user’s specific contribution to this effort. keep going. It is the first project in Europe, through blockchain technology, to demonstrate the impact of end-user involvement in ESG activities.

The NFT receives detailed information about the plastic removed from the sea as provided by each user, including details on the date the waste was collected, the port of discharge where it is made, the recycling plant where it is made and the second life it is given. new tool, usually used to make furniture. The digital asset also has a unique identifier that verifies its place in the blockchain, which is then transferred to the wallet assigned to each customer.

Each NFT has a unique image. The collection was designed by a creative team that used advanced photography resources, including artificial intelligence. The result is a reimagining of the deep sea and the animals that live there, combined with fantastical, dream-like elements.

Through this project, it secures its position as a digital leader in sustainability, and reaffirms its commitment to relying on innovation to implement its model for sustainable projects and a first-class user experience . The project shows the important role that blockchain technology can play in the field of sustainability, as a tool that can ensure the real impact of these methods.

This concept was created in collaboration with Fireblocks, a partner that keeps the private keys of digital assets; KPMG, as project advisors; and ioBuilders, which creates NFTs.

For everyone to enter the ongoing competition by depositing their payment directly with imagin

Contributions to the sustainability challenge are made by directly depositing payments: imagin collects 1kg of plastic from the ocean for each new user who submits their payment as a revenue project customer. The goal of the challenge is to collect 100 tons of plastic during 2023 through different activities and activities. Each user contributes to the challenge by depositing their payment directly through an NFT.

Once the token is created that shows their participation, users can easily identify the NFT as part of a new feature in the imagin software designed to store this type of digital asset. The NFT of imagin cannot be stored in pockets outside of imagin, it cannot be bought or sold in any way: the only way to see it is by participating in the competition continue and imagine. The user can share the image of the NFT on social media or other related devices.

The business plan also includes a payment of €150 made to the account of all users who direct their payment with us for the first time if the payment exceeds €1,000, and the €50 if it exceeds that amount.

At the end of this first collection, imagin will consider creating a new set of NFTs to reward the participation of its community members in the three sustainable challenges posed by the platform: the protection of forests, marine and ocean conservation, and social change.

Positive impact on the world and society

The project is part of a set of sustainable products, services, experiences, contracts and activities that imagine, through imaginPlanet, to develop in order to have a positive impact on the world and society whole. Through imaginPlanet, activities are initiated to support social and environmental causes, in and promoted by individuals or organizations supported by imagin.

The sustainability strategy of imagin means that the entire business model and its entire organization are committed to the criteria of solidarity, social and environmental, knowledge and innovation. As a result, these incentives for new customers are changing the traditional payment for sustainable activities, such as regeneration, ocean cleaning or donations to worthy causes. Likewise, in addition to fostering awareness of sustainability among its users, Imagin promotes the inclusion of sustainable practices in its physical spaces and the participation of its people. workers in social and environmental causes, in the form of projects in collaboration with leading organizations.

imagin’s sustainability model has received B Corp certification. This ensures that the company complies with the highest standards of environmental and environmental performance, broad public awareness and corporate responsibility to balance economic benefit with social responsibility. imagin is the first mobile money service platform to implement this certification.

More than 4 million comments

imagin is a lifestyle platform promoted by CaixaBank that offers digital, financial and non-financial services to help its users, especially young people under 30, with their lives each dates and upcoming projects. It has a community of 4.2 million users. This number is constantly growing due to the large number of information and services, most of which are free to use, easy to register and create different levels of collaboration, unlike traditional banks, there is no need to register as a banker.

In addition, the imagin application offers a range of financial products to cover the savings and financial needs of young people as they move into adulthood and start earning their own money and their life plans. In that sense, imagin is related to the trends that have changed the leading bank for young people: the only mobile bank (services are provided only through the app, no branch or website, just implement measurement of an information source). free of charge for the user and its simple and easy language, perfect for direct communication with young people.

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