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Sanofi’s “Smooth Player’s Choice” comes from Sanofi Enterogermina and MRM Spain have created similar avatars for mothers in the game to attract attention

SAO PAULO, April 17, 2023 /PRNewswire/ — Sanofi’s Enterogermina, the world’s leading probiotics brand, has found a clever way to help parents teach their children the importance of gut health by targeting their avatars in their children’s live streams. The announcement – “Ready Player Mom” ​​aims to show the threats of the usual “players” by clicking on the mothers of Brazil The most popular toys include virtual game worlds that capture the attention of their children.

With the help of Druide Gaming, the work has inspired the mothers of influencers such as Forbes 30 Under 30 honoree Norbu (has 30 million followers), Flakes Power, Scorpion, and Lipao, all of whom were arrested when they did not know their mothers. in their virtual games with avatars that look like them. The mothers met their children in front of hundreds of thousands of viewers on livestream sites including Twitch, YouTube and Tik Tok.

“Our products have been on the market for half a century and part of its success is not only due to its quality, but also to the innovation of the brand and the scientific basis, which has supported and maintained in its continuous relationship with the community as a partner in health care. ” said Marília Zanoli, Director of Consumer Healthcare at Sanofi Brasil.

To add to the fun and surprise, moms have been trained in major gaming platforms such as Minecraft, Fortnite, Complexo, Sims 4, Roblox and Zepeto. As one of the most important gaming markets in the world with nearly 90 million players, Brazil A perfect choice for MRM Spain as the global leader for the brand and Sanofi’s Enterogermina to lead the effort to increase brand awareness among the sports community and learn more about healthy eating habits and including digestive health.

Brazil It is an important market for us, and we are happy to start this campaign here as a new and fun way to promote healthy activities in all areas of contact with our customers,” we said. Lipi BanerjeeGlobal Sub-Category Lead, Probiotics at Sanofi.

“This game and social development is proof that health care marketing is a world full of exciting opportunities. With” Ready Player Mom, “mothers can meet their children in where they are in the international world of the game and create a place where the Enterogermina. the brand can build important relationships with a new generation,” said Félix del Valle, CEO of MRM Spain. Thanks to the nature of surprise, these mothers have found a way to reach young people playing games and talk about the importance of probiotics every day.

For Sanofi

We are a new global healthcare company, driven by one purpose: we pursue the miracles of science to improve people’s lives. Our team, in about 100 countries, is dedicated to changing the practice of medicine by working to make the impossible possible. We provide life-changing and life-saving treatment options to millions of people worldwide, while placing sustainability and personal responsibility at the center of our always wants.

About MRM

MRM is an innovative relationship marketing company that provides transformational solutions at the center of business, culture, and technology. MRM works in a seamless, integrated way, allowing collaboration and speed—all while helping businesses develop meaningful relationships with people. MRM is part of McCann Worldgroup and the Interpublic Group of companies (NYSE: IPG), and has 35 offices around the world. North America, Latin America, Europethe Middle Easta Asia Pacific. For more information, please visit www.mrm.com



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