“The Great Reshuffling” is a phrase that refers to the relocation of employees over the past two years. But did you know that it has to do with the nature of the customers?
Many consumers – whether new, lapsed or re -established – in the last couple of years have tried new symptoms during illness or moving away from symptoms they had previously established. as their lifestyles changed. This “innovation” has shaken up previously perceived consumer behaviors.
To get a clearer picture of new customers, Epsilon went straight to the point with its new 2022 research, “The Great Reshuffling of Shoppers.” We surveyed more than 1,400 consumers from the United States about how their sales have changed in the last two years — and where they have changed for the better.
Here are five key facts from the survey, as well as tips on how to calculate how much a customer is changing your market.
1. Consumers are buying things that aren’t necessary
Epsilon found that 95% of customers bought non -essential items three months before taking the review. Specifically, the clothing, footwear and accessories segment occupies the top unsatisfactory consumers (83%), with health and beauty products in close proximity (77%).
More interestingly, the idea of “like taking care of myself” didn’t end despite financial worries. The youngest people surveyed (ages 18-34) were more likely to respond that they had tried a new sign or system to take care of themselves, and this opinion was rejected by higher groups and with high earnings bracket. Perhaps because of differing opinions about how consumers “care” even though young consumers are more interested in casual clothes, it’s not pretty.
Suggestion: While the long-term effects of illness may continue, don’t hesitate to re-include the “back to normal” message in your meeting, as Covid-centric marketing practices are not. People want to see how clothes fit into their daily lives. Make sure you provide the highest quality information: get what is advertised, at a price that can be delivered on time.
2. Customers are trying new brands, for good
That said, consumers shouldn’t just spend their money left and right to take care of themselves. While about a third of consumers recently bought from a new brand, 51% of consumers said they were tempted to buy from a new brand because of the good prices and sales. me. and general choice (43%).
While young people are more likely to “take care of themselves”, as noted above, they are also more open to buying from new brands. – where the steering power worked well.
Suggestion: Position your customer base that millennials and Gen Z customers are more open to trying out new brands. But it’s not as easy as “reaching out to young people.” You need to consider if this combination is appropriate for your brand by looking at current customers over those years, determine the norms for those customers and first calculate the size of that market.
3. Customers are buying from new sites
According to respondents, 53% bought from a new site because the price was better. So while customers are eager to try new brands, they are more likely to be motivated with good practice to give them a bang for their buck.
The process never ends when you get new customers, but don’t forget to share those benefits with your loyal customers who want to feel like you’ve got some too.
Suggestion: If customers are open to trying out new systems, there is an opportunity to increase brand revenue with a marketing media platform. You can create a new revenue stream that uses partner funds to connect with customers and vendors online, offline and in -store. Not interested in marketing media? You can create good old fashioned sales ads with digital media, too, as well as how good it is at getting customers.
4. Web information does not go anywhere
Not surprisingly, the unrelated world has changed the attitudes of consumers to digital streams:
- Online shopping is the only way to get rid of the disease.
- Of those who sell online now, 90% of people expect to buy more online in the coming months.
Customers are satisfied with their online knowledge, which is why these new online marketing activities are always relevant. Simplicity and simplicity are the main focus of attention, and they don’t go away anytime soon.
Opinion: Physical stores have their place, but treat your site like your original store. With the high point of testing a new website in terms of ease of use, turn to user experience (UX) to improve the overall customer experience and keep those sales.
5. Shopping is coming back at the store
While websites are still popular — and will continue to be in the future — you don’t need to put all of your products in the online shopping basket. Of course, online and in -store shopping can stay with your memoir company.
Consumers are returning to the store, with items such as agricultural supplies and outdoor equipment accounting for the majority of sales – 62% and 45% respectively – located internally. of the store. While the majority of buyers are shopping online, more than a quarter of respondents expect to buy this piece in -store in the coming months, citing factors such as efficiency, quality and speed.
Opinion: Secure your data online and offline and play them against each other on your omnichannel memoir.
If you have a section where you see people shopping in the store, consider using geotargeted messaging to direct customers to the store closest to them and give them new ones. relating to subjects such as fixed gifts. That said, it’s important to consider how each brand interacts with customers in the retail store. Your customer database needs to constantly monitor where it is purchased so that they can serve “online shopping” or “buy in store” messages to the right people in your portfolio.
Change your marketing depending on the nature of the customers
We know that “The Great Reshuffling” of customers is not only a disease, but it has also changed the nature of the customer for the future. Consumers continue to be unsatisfied with the desire to try out new brands and systems, while some are returning to in -store shopping.
As a customer, it’s important to be prepared to serve each customer well in terms of their interaction with your brand — and even more customers — between your sales company. We hope the information from our research and recommendations can help you get there.